I've paused ALTAR EGO — something bigger and braver is rising underneath it, and I'm following that. Doors are closed for now. Join the OTHERWORLDLY BUSINESS Email Club to be in the know on what's emerging, and the first through when doors reopen.
Transform your Instagram into an altar to your world-shifting mission – and the cult character already in you capable of transmitting it.
Over three weeks, we'll journey through the Cult Character Arc™ to:
- Create content that sounds as compelling online as you do in your voice notes, Zoom rooms and group chats.
- Build the conviction to share your ideas without shrinking, overexplaining or second-guessing yourself.
- Create three pinned posts that make the right people sit up and say: ‘Fuck. I need to be in her world’.
Inside ALTAR EGO:
- Four live Zoom calls
- Three Cult Character Challenges via Telegram
- Access to all recordings until September 30th
July Update from Heenali ⚡️➡️
I've paused ALTAR EGO — something bigger and braver is rising underneath it, and I'm following that. Doors are closed for now. Join the OTHERWORLDLY BUSINESS Email Club to be in the know on what's emerging, and the first through when doors reopen.
My first alter ego inspired a Hate Heenali Club when I was 7.
My latest alter ego made me $56k in a month.
It turns out the traits that got me a hate campaign in the playground were surprisingly useful for building a six figure movement at 37.
For years, I assumed success would come from outgrowing the eccentric, bossy part of myself that reigned free as a child.
Instead, every breakthrough came when I stopped handing the microphone to the polished good girl and let the weird little misfit speak.
Three years, 7,918 followers and $197,488 in revenue later, I'm certain of one thing:
The reason you keep disappearing every time you press record isn't because you don't know what to say.
It's because you don't know who's speaking while you say it.
You've spent years trying to become more visible.
All the while, you've been editing out the very traits that would make you impossible to ignore.
You've been asking: "What should I say?"
But the question that actually builds movements is:
"Who's holding the microphone?"
I developed The Cult Character Arc™ to help you answer that question.
ALTAR EGO is where we begin.
July Update from Heenali ⚡️➡️
I've paused ALTAR EGO — something bigger and braver is rising underneath it, and I'm following that. Doors are closed for now. Join the OTHERWORLDLY BUSINESS Email Club to be in the know on what's emerging, and the first through when doors reopen.
ALTAR EGO is for you if:
- You sound smarter in your voice notes than you do on Instagram.
- You're tired of looking at your profile and seeing a tiny, flattened, diluted version of what lives inside you.
- Your audience seems more interested in your breakfast than your big ideas.
- You've tweaked your bio so many times it's seared into your prefrontal cortex.
- You've stopped posting, and now the thought of starting again feels weirdly exposing.
- You don't know who your Cult Character is – but you do know you're done sitting on the sidelines of a conversation you should be leading.
Busy this summer? No worries.
You'll have access to all recordings and materials until September 30th, so you can move through the experiment at your own pace – whether you join us live, save it for after the school holidays, or devour it in one glorious weekend.
By the end of the 21 days, you'll leave with:
- An Instagram profile that's developing a gravitational field, rather than feeling scattered and scrapbook-y.
- Less second-guessing, less self-negotiating and fewer identity crises on Instagram.
- The stomach for visibility, polarisation and being occasionally misunderstood.
- Three pinned posts that make the right people think: "Fuck. I need to be in her world."
- The feeling of looking at your profile and realising the badass in your head is finally making it onto the page.
From Neo to Katniss, Wednesday Addams to Aelin Galathynius, they begin as outsiders: misunderstood, underestimated or trying to fit themselves into a world that was never built for them.
The Cult Character Arc™ mirrors that journey: moving from exile to authorship, from self-negotiation to conviction, from blending in to becoming impossible to ignore.
⚡️ WEEK ONE: STATU$ QUO RUPTURE
Live masterclass on July 30th, 2pm BST
We'll expose the lie at the heart of modern personal branding, challenge the obsession with authenticity, and begin recovering the traits you've spent years toning down.
Then you'll complete the MI$FIT RECOVERY MISSION – a series of psycho-somatic excavations delivered via Telegram to uncover your fascinations, obsessions and suppressed misfit traits hiding in plain sight.
⚡️ WEEK TWO: CULT CHARACTER ARC™
Live masterclass on August 6th, 2pm BST
We'll explore the shadows that inevitably emerge as you approach visibility, and learn how to distinguish between the story you've been telling yourself and the sensation of who you're becoming.
Then you'll enter THE EXPOSURE DOJO – a series of increasingly daring content challenges designed to help your Cult Character withstand leadership-level exposure.
⚡️ WEEK THREE: RISE OF THE MI$FIT
Live masterclass on August 13th, 2pm BST
You'll learn the fundamentals of mythic world-building and discover how cult characters transform scattered ideas into a coherent universe.
You'll also catch a glimpse of the world beyond ALTAR EGO – for women ready to turn their Cult Character into a money-loving movement.
Then you'll craft your CULT CANON™ – the trifecta of pinned posts that make the right people immediately think: "Fuck. I need to be in her world."
⚡️ WEEK FOUR: THE OTHER WORLD
Live masterclass on August 20th, 2pm BST
The experiment concludes with a final Q&A and celebration of everything you've built over the previous three weeks.
Then we'll take a deeper look inside OTHERWORLD. I'll walk you through the curriculum, answer your questions, and help you discern whether the next chapter is calling your name.
Fair question 😈
I'm Heenali, and I mentor the coolest fucking women on the planet to rise as multi-six figure MI$FIT brands while smashing bro-marketing rules and getting really rowdy about systems of injustice.
Long before I was building businesses, I was studying the people who change culture.
I began this work fifteen years ago as an award-winning women's rights journalist, campaigner for racial equity and storyteller – learning first-hand how ideas spread, movements form and voices become impossible to ignore.
Today, I lead a multi-six figure business that shmushes together my obsession with words, world-building and watching warrior women rise.
I've helped hundreds of women articulate their movements, sell out programmes, attract cult-like communities and build businesses that feel unmistakably their own.
The Cult Character Arc™ is the distillation of everything I've learned about influence, identity and what makes people pay attention.
WHAT IF I HAVE NO IDEA WHO MY CULT CHARACTER IS?
WHAT IF I'M TERRIFIED OF BEING SEEN?
WHAT IF I'M NOT VERY ACTIVE ON INSTAGRAM RIGHT NOW?
WHAT IF I'M BUSY OVER THE SUMMER?
IS THIS JUST ANOTHER UNDERWHELMING INSTAGRAM TRAINING?
WHAT HAPPENS AFTER ALTAR EGO?
In one, you keep doing what you've always done.
Tweaking your bio, second-guessing your posts and starting over next Monday.
A year from now, your ideas are still brilliant.
And your profile is still struggling to prove it.
In the other version, you stop waiting for clarity.
You stop negotiating with your weirdness.
You stop handing the microphone to the wrong woman.
And you finally become identifiable – no longer blending in, no longer self-splintering, and building a world with a gravitational field.
The difference between those two futures isn't another strategy.
It's a decision.
July Update from Heenali ⚡️➡️
I've paused ALTAR EGO — something bigger and braver is rising underneath it, and I'm following that. Doors are closed for now. Join the OTHERWORLDLY BUSINESS Email Club to be in the know on what's emerging, and the first through when doors reopen.
