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Even you don’t recognise yourself in your content.
You’re trying to become more visible without becoming identifiable.
And every time you post, you get easier to ignore.

Even you don’t recognise yourself in your content.
You’re trying to become more visible without becoming identifiable.
And every time you post, you get easier to ignore.

A 21-day experiment in becoming the unmistakeable cult character people follow today and buy from tomorrow.

A 21-day experiment in becoming the unmistakeable cult character people follow today and buy from tomorrow.

Transform your Instagram profile into a cult character altar that creates followers, buyers and believers – and finally reflects the part of you capable of transmitting a movement.

Over three weeks, we'll journey through the Cult Character Arc™ to:

  • recover the version of you who doesn't disappear when you hit record
  • build the conviction to stay visible through leadership-level exposure and polarisation
  • create three pinned posts that make the right people sit up and say: ‘Fuck. I need to be in her world’. 

Inside ALTAR EGO:

  • Four live Zoom calls
  • Three Cult Character Challenges via Telegram
  • Access to all recordings until September 30th
JOIN ALTAR EGO FOR ÂŁ21

your host inside ALTAR EGO, and founder of OTHERWORLD.

your host inside ALTAR EGO, and founder of OTHERWORLD.

My first alter ego inspired a Hate Heenali Club when I was 7.
My latest alter ego made me $56k in a month.


It turns out the traits that got me a hate campaign in the playground were surprisingly useful for building a six figure movement at 37.

For years, I assumed success would come from outgrowing the eccentric, bossy part of myself that reigned free as a child.

Instead, every breakthrough came when I stopped handing the microphone to the polished good girl and let the weird little misfit speak.

Three years, 7,918 followers and $197,488 in revenue later, I'm certain of one thing:

The reason you keep disappearing every time you press record isn't because you don't know what to say.